What happens when salesletters
become "stale?"
If you've ever
been someone's affiliate for a year or more, you've watched as your
conversion rate gradually dropped. Why?
Once most
potential customers have been exposed to a salesletter, and they've
made their decisions -- either "Yes" or "No" -- the market
is saturated. The salesletter becomes "stale." When this happens,
most other companies do nothing and their affiliates suffer.
By contrast, I
regularly work with a team of professional copywriters and have them
develop brand new letters with fresh angles, and even more
compelling risk-free offers.
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